Time to move HR to inner circle: Chief People Officers deliver competitive edge in building culture that attracts great talent

By: Peggy Thompson

It’s all about the people.

More than 80% of the S&P 500 market value is attributed to people-driven, intangible assets like patents, intellectual property, brands, and R&D.  Given the value and competitive edge people can deliver, attracting, engaging, and retaining exceptional talent just makes sense.

Jack and Suzy Welch summed it up well in their LinkedIn blog post:  “What could possibly be more important than who gets hired, developed, promoted, or moved out the door?  Business is a game, and as with all games, the team that puts the best people on the field and gets them playing together wins. It’s that simple.”

best-team

Great cultures field winning teams.

A great culture – one that perfectly balances employee performance and employee engagement – empowers companies to attract and retain the best talent.  Think Hubspot (IPO October 9, 2014; market cap $1.73B).   According to Forbes, Hubspot’s culture fosters creativity that enables people to perform at their best.  The article goes on to say that retaining rockstar talent depends on a company’s culture.

Chief People Officers build winning cultures.

Great tech companies like LinkedIn (see “We Just Hired a Chief People Officer (Why You Should, Too”) and eBay elevate employee management to the inner circle of the executive management team.  Smart CEOs know that HR should no longer be confined to the office of the CFO, managing payroll and performance reviews (or, as one VP HR put it to Summative, “benefits, birthdays, and bereavement”).  HR now plays a strategic role in building a winning culture that drives an irresistible employment brand.

Summative knows the nation’s top CPO candidates.

Summative understands the strategic value and competitive edge great CPOs deliver.  We recently completed a national CPO search for Kareo, the nation’s 5th fastest growing private company with revenues $20M-$50M. Our rolodex of the nation’s top CPO candidates is current and extensive. We welcome the chance to discuss the benefits of recruiting a CPO and elevating HR to the inner circle of your executive team.

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